equip the Church

There is a tendency in Christian publishing circles to celebrate the publisher that sells the most copies. A book that moves 50,000 units gets talked about. A book that moves 800 copies does not. But this way of measuring success imports a commercial logic into a ministry context where it…

There’s something deeply uncomfortable about walking into a Christian publishing house and discovering half the staff hasn’t been to church in months, or even years. These people are often hired because their labour pool is limited and they have some of the skills needed for the role they fill. On…

This article synthesizes marketing and strategy principles applied to the specific challenges of Christian publishing. The main ideas come from Seth Godin’s This Is Strategy and This Is Marketing, particularly his framework for scaffolding—the cultural and organizational support systems that enable people to adopt new ideas and practices.  Godin’s insight…

The preaching of God’s Word is central to the life and health of the church. But what happens when the congregation leaves on Sunday morning? How do we ensure that the truths proclaimed from the pulpit continue to shape hearts and minds throughout the week? One often-overlooked tool to help…

You dont publish books for nobody. So why are you distributing them to nobody? If you’re a Christian publisher, that question deserves an honest answer. Because here’s what I’ve observed interact with Christian publishers around the world: most Christian content dies in obscurity not because it lacks quality or theological…

The traditional publishing model operates on a high-risk gamble: invest months or years developing a book manuscript, pour time and money into editing and production, then hope it sells. For publishers working with new and unknown authors, this approach carries enormous risk and often leads to disappointing results. I recently…